TV ad shown in the UK between September and October 2006.
An average Joe begins a focused and nervous journey to a crowded football stadium, working his way through huge crowds of fans he jumps the fence and make his way to the center circle of the pitch and places his own football down ready to kick off. The camera slowly reveals that he is the only player on a team against an opposition made up of the world's greatest footballers. ( Wayne Rooney and Ronaldinho are the most noticeable players on the opposition.)
The average Joe then roars at the opposition as if to say "Bring it on".
Transcript of the voice over
"Reality is just a dream, who's time has come. This is the season we finish what we start. This is the season we are tested and do not fail. This is the season we get history right, the way it was meant to be. This is the season it happens. This IS the season."
Trivia :
Paddy says of the project:
"...I'm well into my FIFA footie, so it was a cool thing to do...I've been a FIFA man since the game first came out. Myself and Mr. [Shane] Meadows have had some epic battles over the years. 99% of which I have won! "
