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'God Put A Smile Upon Your Face' is the third track from Coldplay's Grammy-winning second album, 'A Rush of Blood to the Head'.
The video, directed by award winning director; Jamie Thraves who directed another of the bands videos (the Scientists) shows scenes of the band performing against the narrative of a distressed business man (Paddy Considine) who literally begins to fade into obscurity. The concept seems to suggest that he dissapears to communicate the idea that he is no longer a human anymore, he's just a suit doing a job without any human substance. "Where do we go, nobody knows"
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